Restlessness smites me when it comes to rumors. I know about them, I had learned how they work and how ridiculous and even harmful they can get. They form a separate domain, one that is completely made up, a weird world consisting of abstract scopes of illusive ideas. Let me introduce You to the parallel reality of Rumorealm:
This conceptual realm, in which we live day by day, is built upon real-world data. The silhouettes of understanding which we can sense here are much different, though. They are intriguing replacements for uncertainty. As we walk through this place, our focus is captivated by how interesting the whole thing feels and authentic it seems. The real-world data which we're sure of (like time, places and people in them) make this illusory location ever so believable. It makes sense and that makes us feel good. Only two things matter here: insecurity of facts and the notability of the substitutes we make up for that insecurity. The progression of Rumorealm, however could easily fall apart if either of these two building blocks was missing (i.e. if events derived from real-world data were unambiguous, or the replacement rumors were unimportant) - except that we are pretty much wired to creating believable facade to cover up any plotholes in our narrative.
Events here are mostly spontaneous, but they can also be generated willfully by the gods of deception, who reign supreme. We are avatars of these gods. By absorbing the data from Rumorealm, we mediate them onward and rebuild its phony fabric. We rearrange it to be simpler and shorter. We never forget the strong messages we received, but we make them easier for further tattling. Sometimes we can be met with correctional measures and are presented with true facts that debunk falsehood, yet we might forget the debunking proof in favour of a what it tried to debunk − caused by effects known as the misinformation effect and the backfire effect
To find out more, check the WikiPedia Aticle on biased memory, and this and this research paper.. The essence of Rumorealm is to add our own little piece of distortion: we assimilate and emphasize information with our own understandings and fill in the gaps.